How To Market To Generation Z Without Wasting Money

It turns out there’s a science behind that, and you may not have to rely on luck. Making people feel like insiders by sharing, using triggers to make your customer experience remembered in customers’ daily routines and making people experience emotions like excitement throughout their customer journey can all lead to virality, according to experts Jonah Berger and Katherine L. Milkman.

May 13, 2019
-Forbes

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Using Behavioral Nudges to Treat Diabetes

For example, the Wharton behavioral economist Katherine Milkman and her collaborators tested the efficacy of “pre-commitment” strategies” in prompting people to get vaccinated. It turned out that specifying – in writing – the exact time and place when and where they will get vaccinated resulted in measurably better follow-through than making a vague or general commitment.

October 10, 2018
-Harvard Business Review

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When men rule the board

Perhaps the most revealing of the many excuses by board members was “we already have one woman on the board, so we are done”. A paper* by Katherine Milkman and colleagues at Wharton concluded that: “If organisations see gender diversity as a goal but tend to consider that goal satisfied once they match or just surpass the gender diversity levels of peers, then attaining true gender diversity may be jeopardised.”

May 31, 2018
-The Economist

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