How To Market To Generation Z Without Wasting Money

It turns out there’s a science behind that, and you may not have to rely on luck. Making people feel like insiders by sharing, using triggers to make your customer experience remembered in customers’ daily routines and making people experience emotions like excitement throughout their customer journey can all lead to virality, according to experts Jonah Berger and Katherine L. Milkman.

May 13, 2019
-Forbes

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Using Behavioral Nudges to Treat Diabetes

For example, the Wharton behavioral economist Katherine Milkman and her collaborators tested the efficacy of “pre-commitment” strategies” in prompting people to get vaccinated. It turned out that specifying – in writing – the exact time and place when and where they will get vaccinated resulted in measurably better follow-through than making a vague or general commitment.

October 10, 2018
-Harvard Business Review

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When men rule the board

Perhaps the most revealing of the many excuses by board members was “we already have one woman on the board, so we are done”. A paper* by Katherine Milkman and colleagues at Wharton concluded that: “If organisations see gender diversity as a goal but tend to consider that goal satisfied once they match or just surpass the gender diversity levels of peers, then attaining true gender diversity may be jeopardised.”

May 31, 2018
-The Economist

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Can This Dream Team of 47 Top Scientists Finally Figure Out How to Change Bad Habits?

That's why Milkman and her Wharton colleague Angela Duckworth (best known for her work on grit) have assembled a dream team of no fewer than 47 top academics, with backgrounds ranging from medicine to economics to management (including recent Nobel laureate Richard Thaler), to try to crack it. Milkman recently explained the massive undertaking to Inc.com. 

May 14, 2018
-Inc.

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