The Cost-Effective Power Of Psychological Nudges

Spearheaded by UCLA’s Shlomo Benartzi, and including Beshears, Thaler, Sunstein, and the Wharton School’s Katherine Milkman, among others, the group settled on four areas of particular interest to nudge units in the United States and United Kingdom—retirement savings, college enrollment, public health interventions, and energy consumption. They then identified a single metric of success in each of the four areas and reviewed every paper that was focused on that success metric and that was published in a top academic journal in the last 15 years.

July 19, 2017

Read More

Even Work-Life Balance Experts Are Awful at Balancing Work and Life

Recent surveys show that overworked Americans put work-life balance near the top of their wish lists — but if the experts can’t seem to manage it, how can the rest of us ever hope to? According to Milkman, at least part of the problem with work-life conflict is simply the overly optimistic way we humans tend to plan (or, worse, not plan) for the future.

March 28, 2017
-The Cut

Read More

Why Objects Can Be More Meaningful Gifts Than Experiences

“Studies show that even arbitrary, nonessential objects can become powerful cues for memory. Which goes to show it’s not just priceless family jewels or heirlooms that make for memory cues; they can be anything imbued with meaning. Earlier this year, psychologists Todd Rogers and Katherine Milkman published a paper demonstrating this neatly.”

December 23, 2016

Read More

Want to Make Better Decisions? Try ‘Temptation Bundling’ By Jesse Singal

"In 2014, Milkman published a study of a self-control strategy she calls “temptation bundling.” The idea is to link a want (in the study, listening to audio versions of page-turners such as the Hunger Games books) with a popular should (working out at the campus fitness center). If getting on a treadmill were the only way to hear the next chapter in the novel, would you be more likely to get off the couch and go to the gym? "

October 21, 2016
-New York Magazine

Read More

September Is Your Second-Chance January

People don’t just use these landmarks to organize the memories of their lives; we use them to organize memories of ourselves, too, something they call “temporal self-appraisal.” Maybe you did not make a ton of progress over the summer on the book you’re writing (or whatever), but that was summer you. This is September you!

September 1, 2016
-New York Magazine

Read More