Online shoppers are more likely to buy “treats” as well as necessities if the purchases will be delivered quickly.
October 15, 2010
- Financial Times
science research operations information data management
E. H. Chang, K.L Milkman, D. Chugh, and M. Akinola, . (2019). Academy of Management Journal, Vol. 62, No. 1.
J. Beshears, J.J. Choi, D. Laibson, B.C. Madrian, and K.L. Milkman (2015). Journal of Finance, Vol. 70, 1161-1201.
K.L Milkman, J.A. Minson, and K.G.M. Volpp (2014). Management Science, Vol. 60, 283-299.
Amanda Chuan, Judd B. Kessler, and Katherine L. Milkman (2018). Proceedings of the National Academy of Sciences.
H. Dai, K.L. Milkman, and J. Riis (2014). Management Science, 60(10), 2563–2582.