The Science Behind Why Jeff Bezos' 2-Pizza Rule Works

Jeff Bezos’s famous rule that teams shouldn’t be larger than what two pizzas can feed is supported by considerable academic research, including work by Katherine Milkman and co-authors on showing that we have the tendency to increasingly underestimate task completion time as team size grows. 

September 25, 2014
- Business Insider

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Katherine Milkman on Why Fresh Starts Matter

At one time or another, most of us have struggled to do the things we know we should. Whether it’s in our personal lives or at work, we fall short of a goal, not because it’s unattainable but because we fail to exert the effort required. Katherine Milkman is determined to help us do better next time.

August 8, 2014
- Strategy + Business

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Want to Make Better Choices? Contrive a ‘Fresh Start’ Out of Thin Air

A new paper in Management Science argues that marking fresh starts via birthdays, holidays, or other noteworthy events is indeed an effective way to promote aspirational behavior like exercising more or eating healthier—and its findings suggest we may be able to contrive effective "fresh starts" out of thin air.

June 27, 2014
- Science of Us, New York Magazine

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5 Expert-Approved Ways to Make Smarter Decisions

Researchers Jack Soll and John Payne of Duke University and Katherine Milkman of the University of Pennsylvania released their chapter called “A User's Guide to Debiasing” from the next edition of the Wiley-Blackwell Handbook of Judgment and Decision Making. It’s a treasure trove of useful tweaks that can help lead you down the right path.

June 19, 2014
- Science of Us, New York Magazine

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On the Cutting Edge of Viral

Jonah Berger and Katherine Milkman found that “positive content is more viral than negative content, but the relationship between emotion and social transmission is more complex than valence alone. Virality is partially driven by physiological arousal. Content that evokes high-arousal positive (awe) or negative (anger or anxiety) emotions is more viral.”

April 29, 2014
- Forbes

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