How to Make (and Keep) a New Year's Resolution

Your resolution should be absolutely clear. “Making a concrete goal is really important rather than just vaguely saying ‘I want to lose weight.’ You want to have a goal: How much weight do you want to lose and at what time interval?” said Katherine L. Milkman, an associate professor of operations information and decisions at the Wharton School of the University of Pennsylvania. “Five pounds in the next two months — that’s going to be more effective.”

December 2, 2017
-The New York Times


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The Dark Side of Networking

In 2012, Katherine Milkman, a professor at Wharton who studies judgment and decision-making, co-authored a study that sought to determine the role of race and gender in professional advancement. In order to do that, Milkman and her colleagues used 20 names that might be associated with a particular race or gender and assigned them to fictional prospective doctoral students.

September 13, 2017
-The Atlantic

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What Makes Online Content Viral? Research Shows It's Anger, Shock and Awe.

That's according to research by Jonah Berger and Katherine Milkman of the Wharton School. They won the 2017 William F. O'Dell Award, which honors the article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice, for their paper "What Makes Online Content Viral?"

August 5, 2017
-American Marketing Society

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The Cost-Effective Power Of Psychological Nudges

Spearheaded by UCLA’s Shlomo Benartzi, and including Beshears, Thaler, Sunstein, and the Wharton School’s Katherine Milkman, among others, the group settled on four areas of particular interest to nudge units in the United States and United Kingdom—retirement savings, college enrollment, public health interventions, and energy consumption. They then identified a single metric of success in each of the four areas and reviewed every paper that was focused on that success metric and that was published in a top academic journal in the last 15 years.

July 19, 2017

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