Can This Dream Team of 47 Top Scientists Finally Figure Out How to Change Bad Habits?

That's why Milkman and her Wharton colleague Angela Duckworth (best known for her work on grit) have assembled a dream team of no fewer than 47 top academics, with backgrounds ranging from medicine to economics to management (including recent Nobel laureate Richard Thaler), to try to crack it. Milkman recently explained the massive undertaking to 

May 14, 2018

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How to Make (and Keep) a New Year's Resolution

Your resolution should be absolutely clear. “Making a concrete goal is really important rather than just vaguely saying ‘I want to lose weight.’ You want to have a goal: How much weight do you want to lose and at what time interval?” said Katherine L. Milkman, an associate professor of operations information and decisions at the Wharton School of the University of Pennsylvania. “Five pounds in the next two months — that’s going to be more effective.”

December 2, 2017
-The New York Times


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The Dark Side of Networking

In 2012, Katherine Milkman, a professor at Wharton who studies judgment and decision-making, co-authored a study that sought to determine the role of race and gender in professional advancement. In order to do that, Milkman and her colleagues used 20 names that might be associated with a particular race or gender and assigned them to fictional prospective doctoral students.

September 13, 2017
-The Atlantic

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What Makes Online Content Viral? Research Shows It's Anger, Shock and Awe.

That's according to research by Jonah Berger and Katherine Milkman of the Wharton School. They won the 2017 William F. O'Dell Award, which honors the article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice, for their paper "What Makes Online Content Viral?"

August 5, 2017
-American Marketing Society

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